What started as a small project in Buffalo, New York has evolved into a full band. Cute Is What We Aim For, known from coast to coast for their unique style and passionate vocals, formed in January of 2005. After recording a series of demos in their hometown and New York City, the band signed to Fueled By Ramen Records and made plans to record their debut full-length album with producer Matt Squire (Panic! At the Disco, Thrice, Northstar).